Thursday, July 24, 2008

Tees For Change - How Green Are You?

Being green is all the rage these days, but how green are you really? The Environmental Leader Daily lists the green segments of the population according to Mediamark Research & Intelligence’s Survey of the American Consumer:
  • Un-Green: These consumers place little value on preserving the environment and they put convenience and price before pro-environmental factors. They don’t buy organic food, don’t recycle and have no involvement in environmental groups.
  • Green at the Supermarket: Members of this segment are Green, but not always because of the environment. They often “buy green” and eat organic foods, most likely because of health concerns - not necessarily out of concern for the environment.
  • Green in Theory: Members of this segment are Green by self-description, but not in practice. They say it’s important to protect the environment and to be in tune with nature, but their choice in products doesn’t necessarily back this up. They are not involved in environmental groups or causes.
  • Green but Only If: Green Shoppers think green and often act green, but their allegiance to Green causes has limits. They have positive views on protecting the environment and act on them, but
    they are not willing to give up convenience or pay more for environmentally safe products.
  • Green at Their Best: Green at Their Best members think green, shop green, and live green. They are true believers in environmental causes, consistently recycling and buying environmentally friendly products, even when those products are less convenient or cost more than similar items.
  • Green Advocates: Green Advocates are the greenest of the Green. Nature and the environment are of paramount importance to this segment, whose members firmly believe their actions have an impact
    on the world. Not only do they recycle, environmental impact is an overriding factor in all their purchase decisions. And they actively support environmental causes.
I fall decidedly in the "Green but Only If" category. I tend to mix being green with being frugal in terms of gas, electricity and waste disposal fees (we are charged per trash bag at our transfer station, but it is free to recycle). This means using the 43 mpg Toyota Echo, CFL lightbulbs, reusable grocery bags, recycling and composting (yes, I finally have a moldy bucket on my counter). These actions are green by creating less pollution and less waste in the landfills but they also put money in my own pocket. I usually don't pay more for organic foods or environmentally friendly products. But Tees For Change may change this. If you are or trying to be "Green at Their Best" or "Green Advocates", you really need to check them out.

Tees For Change's slogan "Sustainable Tees on a Mission" embodies many values that I believe in, being green and positive thinking. They feature beautiful clothes for men, women and babies in organic cotton and sustainable bamboo. This is my favorite tee:

And how many tees can sport these tags?

You can receive 15% off your order at Tees For Change by using the code "mommybytes" through August 31st. Also, you can win a live fully tee by entering the giveaway over at contest bytes.

This was not a sponsored post.

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